GLOSSARY.yml (domain)
A domain's GLOSSARY.yml — the team's vocabulary, merged over the root glossary with the domain winning on a key collision.
Last updated
lead:
name: Lead
description: A marketing-qualified lead — narrower than the company-wide definition. Excludes self-serve signups, which marketing does not source.
cac:
name: CAC
description: Customer Acquisition Cost. Total marketing and sales spend in a period divided by new customers acquired in that period.